- Description: Logo for a company
- Process (Programs, Tools, Skills): I created this in Adobe Illustrator. I had a really fun time figuring things out, since this is the first time I’ve used Illustrator. I used the type tool to create all the different aspects of the logo itself. By using different sized fonts and variations on leading and kearning, I was able to make the text fit a certain way, with MEDIA spanning across the connected HR. In the case of the bottom logo, I used a simple ellipse tool to create the background and just made the font white.
- Message: Of all the drafts I had, chose this design because it gives a message of professionalism. It is clean and just breathes.
- Audience: Customers looking for media her from this company.
- Top Thing Learned: The type window, including leading, kearning, and sizing.
- Color Scheme and Color Names: Monochromatic purple. Purple, Gray and Black.
- Title / Body Font Names & Categories: Bangla, Sans Serif. Times Roman, Serif. (For the brackets: Noteworthy, Sans Serif)